Businesses across all sectors are using increasing numbers of apps and custom apps to become more agile, deliver new services and streamline their processes. New business and operational models will change organisations for the better. Identity Management is a key enabler.
Behind The Numbers – Why Financial Services Spending on A.I. Is Set To Soar
It’s an image that has come to symbolize financial markets. Whenever there’s a sudden dip in shares, an unexpected hike in bond yields or a run on a major currency, the TV news coverage will cut to footage of a trading floor stacked with computer screens. It’s a shorthand way of illustrating the importance of real-time data to an industry where fortunes depend on traders making the right call.
Why B2B Marketers Should Focus on Unlocking Insights from Webinars
It’s a fact of life. Even when we are brim-full of inclination, few of us have the available time to do everything that we could or should be doing in the course of a working day.So put yourself in the position of a key influencer who has been invited to join a live webinar scheduled [Read more…]
The Crucial Importance of Trust in a Confusing Content Landscape
We’ve probably all had the experience of browsing a newspaper or magazine, on or offline, and coming across an article designated as ‘paid’ or ‘sponsored’ content. Depending on the publication, it might contain advice on choosing a digital assistant for the home, city break ideas or a CxO’s guide to leadership. Whether we carry on [Read more…]
The Medium and the Message – How to Market a White Paper on Twitter
Here’s the situation. You and your team have finally finished creating the long-awaited white paper. Armed with a shiny new PDF and a well-prepared content distribution plan, as a B2B marketer, social media should feature high on your list of priorities. And given its importance as a business communications channel, Twitter which is used by [Read more…]
Digital Transformation is a Reality – Seven Key Numbers that tell the Global Story
Digital transformation has become one of the organisational mantras of the early twenty first century. Looking out from the boardroom at a world defined by rapid and often unexpected shifts in customer behaviours, matched by ever-more agile competition from sector rivals, businesses of all sizes have responded by harnessing technology to improve their own processes, [Read more…]
The Hybrid Cloud – Six Reasons Why It Matters To Your Organisation
According to projections by Gartner, a continuing migration to cloud delivered IT will account for around $1 trillion in spending between now and the end of the decade. On the face of it, Gartner’s prediction simply underlines a well-established trend towards cloud IT at the expense of legacy systems. But dig a little deeper and [Read more…]
Unified Communications in the Cloud Transforms the Contact Centre
Unified communications began to emerge in the 1980s in the form of Unified Messaging (UM) which was intended to improve communication, integration and business processes. Back then, in the days before fast internet speeds and mobile phones, the emphasis was on integrated email and voice messaging. By the 90s, the idea had caught on and [Read more…]
