It’s a fact of life. Even when we are brim-full of inclination, few of us have the available time to do everything that we could or should be doing in the course of a working day.So put yourself in the position of a key influencer who has been invited to join a live webinar scheduled [Read more…]

We’ve probably all had the experience of browsing a newspaper or magazine, on or offline, and coming across an article designated as ‘paid’ or ‘sponsored’ content. Depending on the publication, it might contain advice on choosing a digital assistant for the home, city break ideas or a CxO’s guide to leadership. Whether we carry on [Read more…]

Here’s the situation. You and your team have finally finished creating the long-awaited white paper. Armed with a shiny new PDF and a well-prepared content distribution plan, as a B2B marketer, social media should feature high on your list of priorities. And given its importance as a business communications channel, Twitter which is used by [Read more…]