Frequently Asked Questions
Q. What is InsightBrief?
InsightBrief is a media company serving time-poor people with focused, high-quality, short-format content, expertly produced and designed.
Q. What does ‘short-format’ content mean?
Our term for content that can be consumed in less than 10 minutes and is easily accessible on any device. Examples include Executive Briefs, Impact Briefs, video and infographics.
Q. What is an Executive Brief?
An Executive Brief is one of our short-formats – a distillation of the key points (aka insights) gleaned from one source material – typically a webinar, research report or white paper. (Example)
Q. What is an Impact Brief?
An Impact Brief distils a large body of knowledge from multiple sources, addressing a specific business-related technology theme. Designed to educate and inform time-poor people, typically a Brief explores benefits, opportunities, challenges and risks. (Example)
Q. Who is the audience for an Executive Brief?
The audience is usually the same as the source material was developed for. For example, if the webinar/white paper is for CxO’s in healthcare companies with responsibility for revenue, then the Executive Brief will reflect the same.
Q. Who is the audience for an Impact Brief?
The audience for an Impact Brief can be decided at the outset. We usually start with mapping your target audience through our network and social listening tools and suggest the themes, type of content and messaging that will motivate them.
Q. Is an Executive Brief or an Impact Brief more relevant for a brand?
Typically the brand either owns existing white papers/webinars/research reports and wishes to ‘sweat these assets’ to engage more of the intended audience, in which case the Executive Brief is relevant, OR, they do not have appropriate existing content assets and need to create these, in which case our Impact Brief is relevant.
Q. What are the benefits of InsightBrief’s content to brands?
- Delivers valuable content in a format to attract and hold the attention of their target audience.
- Widen the reach of the brand through credible research & thought leadership.
- Engages the reader by encouraging action to read or view the source material
- Reinforces the brand as a trustworthy source of information
- Impact Briefs include a) five insights focusing on the brand’s relevance to the subject matter; b) the brand’s boilerplate information and c) a call to action.
- Executive Briefs leverage the brand’s existing investment in content and include the brand’s boilerplate information and a call to action.
Q. What are the benefits of InsightBrief’s content to readers?
- Clear, easy to read short documents; read in less than 10 minutes
- Full of bite-sized chunks of information, making them easy to digest and share
- Reduction of information overload
- Acquisition of relevant and actionable information
- Easy to access the source material (to delve deeper into the subject matter)
- Trust in InsightBrief’s 3rd party independence
Q. What does ‘source material’ mean?
Source material refers to the research sources that are used during the InsightBrief research process.
Q. How is the research undertaken?
Combining human expertise with machine learning/AI, we sift through thousands of sources, filtering out the noise, uncovering valuable insights that are relevant, educational and actionable.
Q. What does ‘underwrite content’ mean in relation to InsightBrief’s content?
Underwritten content forms part of our business model – this allows a brand or organisation to be associated with our content projects, for which a fee is payable.
InsightBrief’s research and editorial team are independent – ensuring all insights exclude sales or vendor-centric messaging – creating real value for time-poor readers.
Q. What is InsightBrief’s revenue model?
Our revenue is derived from the Go-to-Market Services that we provide to brands (typically business technology vendors and service providers).
Q. Who are the team behind InsightBrief?
The team consists of experienced researchers, writers, editors, content creators and marketers, led by Paul Denham (LinkedIn).