As a B2B marketer, you’ll be familiar with the increasingly complex and lengthy buy-cycles. Buyers are becoming increasingly selective about the content they consume throughout their journey.
LinkedIn and Edelman’s Thought Leadership 2019 Impact Study found that B2B decision-makers want to receive content with the following attributes:
- Relevant and applicable
- Industry insights
- Delivered by a trusted source
We recognise that our clients don’t always have the content assets to fuel their demand generation campaigns. Or the time/bandwidth to create these from scratch.
Using out-of-date or content that is not relevant to your target audience is a definite no-no. Not only will it limit the success of your campaign, but it risks damaging your brand.
So if you’re wondering where this quality content is going to come from then, we’re here to help. We will ensure you have the right content at the right time to maximise the success of your campaigns.
InsightBrief’s short-format reports offer readers valuable insights that are relevant, educational and actionable.
The business-related topics focus on technologies that are instrumental in disrupting and transforming organisations worldwide.
Brands get the opportunity to be associated with high-quality, thought leadership content, helping fuel the campaigns through MarTech Tracker. This will increase your brand awareness and engagement with prospects as well as help accelerate the sales funnel.
To find out more, contact us to set up a 15-minute free consultation with one of InsightBrief’s content strategists.