Social Assets for On-Demand Webinars
Brand Awareness, Engagement, Lead Generation
Who is this service for?
Technology vendors and service providers
AI & robotics, big data, blockchain, cloud, customer experience, IT Ops & DevOps, digital transformation, IoT, critical infrastructure, information security, storage, 5G, networks and telecom, M2M, and managed services.
What is required for participation?
An on-demand webinar (within the last 12 months) or an upcoming, scheduled webinar.
You’ve invested time and financial resources in creating and hosting a webinar. It went well on the day with attendees giving positive feedback. Available to view on-demand, the webinar remains an asset to continue educating your target audience.
As a marketeer, you have an epic battle competing for the scarcest resource: people’s attention. Providing prospects and customers with easy-to-digest, credible, helpful information can boost the engagement level with your brand and help fill your sales pipeline.
This is where the Social Assets G2M service helps. Unlocking key insights from within the webinar – publishing and amplifying the social assets to a wider, relevant audience.
What is involved?
Based on the webinar, InsightBrief’s team of writers, editors and designers distill the key points and create a series of Social Assets.
These assets can use ordered on their own or in addition fuel a 6 week Twitter campaign that InsightBrief fully manages via @InsightBrief and its network of social influencers. This G2M service is called Social Assets and Awareness.
A third option caters for marketeers requiring a scalable lead generation capability is called Social Assets, Awareness & Lead Generation.
1. Executive Brief
For time-poor professionals, a 3-5 page Executive Brief (PDF) allows readers to quickly become acquainted with the larger body of knowledge contained in the webinar. Each Brief informs the reader with 20-30 bite-sized chunks of information in 50 words or less (aka insights). Independent of the owner of the webinar, our editorial team ensures the insights distilled exclude sales or overtly vendor-centric messaging. Co-branded with your logo, the Brief includes your boilerplate details. (view examples)
2. A set of visual assets for social
Using a selection of insights from each Brief, our creative team design a set of 5 visual assets for use in social media. Co-branded with your logo, each visual has a clear call to action. (view examples)
Social Assets and Awareness
With the social assets we create, leverage the expertise of InsightBrief’s social media team who will plan, execute and manage a six week Twitter campaign via @InsightBrief. The campaign is focused on:
- Developing or increasing the brand awareness of your organisation with up to 5 key topics relevant to your webinar driving engagement with the co-branded social assets
- Demonstrating the social impact of the campaign – Receive detailed reporting on key engagement metrics that compare before and after scenarios.
Social Assets, Awareness & Lead Generation
For B2B marketers looking to accelerate their sales funnel, this option offers a performance-based ‘cost-per-qualified lead’. Our content syndication campaign can run across 300+ distinct industry sectors with a reach of over 100M unique monthly visitors.
Building a campaign based on filters – more than simply profiling and/or targeting, we use these two attributes but only accepting a lead as ‘qualified’ when it meets your explicit needs, as defined by the filters we build into the campaign process.